Sharp wins Superbrands five years in succession

Dr Ram Buxani Chairman, ITL Cosmos Group receiving the award from Mike English, Chairman Superbrands Council while officials from Sharp and ITL Cosmos look on.

Dubai, UAE; May 31, 2016:

Continuing from its strong performance over the previous years, ITL Cosmos is proud to receive the Superbrand honor for Sharp for the fifth year in succession by the Superbrand Council. This honor for Sharp, as a UAE Superbrand for 2016 is also a testament to the concerted, consistent and innovative marketing driven by its distributor ITL Cosmos Group.

ITL Cosmos offers a strong distribution and marketing support for Sharp exploring all avenues including BTL and ATL. It continues to drive its aggressive marketing and promotion strategies for Sharp, thus ensuring the brand is visible and at the same time becoming a viable for Money for the customers.

Sharp, one of the premier consumer electronics manufacture is the first electronics brand in the UAE to be declared a superbrand for five years consecutively.

ITL Cosmos Group wins big at brand awards
Proud moment- Dr Ram Buxani along with Mrs. Veena Buxani receiving the award from HE T.P. Seetharam, the Ambassador of India to the UAE.

Dubai, 14th December, 2015:

ITL Cosmos Group and Dr. Ram Buxani, Chairman of the Group, won the World’s Greatest Brands & Leaders 2015 –

Asia and GCC award. This is an initiative of United Research Services (URS) & AsiaOne Magazine.

The Ambassador of India to the UAE, Mr. T.P. Seetharam, presented the award to Dr. Buxani at The Indo-UAE Business Summit and Awards 2015, held recently under the theme of ’Celebrating 44, India UAE Summit’. The summit was attended by various business leaders and government officials.

The award was adjudged on the basis of research across 15 industries in Asia and GCC countries, with scores from jury members, United Research Services International and PricewaterhouseCoopers.

ITL Cosmos Group is the oldest distributor of electronics, textiles and general consumer products in the UAE. The company has formed strategic partnerships with globally renowned names, built an efficient marketing network and adheres to uncompromising standards in quality.

“For ITL Cosmos Group, our success strategy is clear. We stick to our core business while opting for meaningful and focused change. We do not change for the sake of change. Instead, we concentrate on our existing strengths,” said Dr. Ram Buxani.

The history of ITL Cosmos Group mirrors Dubai’s growth as the leading commercial centre in the Middle East. ITL (International Traders ME Ltd.) was the first company in Dubai to receive a decree of incorporation from His Highness, the Late Sheikh Rashid Bin Saeed Al Maktoum, former Ruler of Dubai.

The growth of the ITL Cosmos Group and Dubai has been in tandem- in developmental aspirations, success and far-sighted vision. Today, the company is part of government initiatives such as Dubai Cares, Honour Labour campaign and Green Dubai- a testimony to the company’s commitment to the nation.

The company has inculcated in its people that the customer always has a choice. Its corporate social responsibility initiatives have always been part of the company’s long -term strategy.

The Saga of ITL Cosmos Group
The ITL Cosmos Group success saga is directly linked to the growth of the Emirates and traces its roots way back to 1953 when the company was established.

In 2013 ITL Cosmos Group marked its 60th anniversary of operations in the UAE. HH Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Culture, Youth and Community Development graced the occasion and felicitated.

During the 50th anniversary (2003), the Group received felicitation from HH Sheikh Hamdan Bin Rashid Al Maktoum, UAE Minister of Finance & Industry and Deputy Ruler of Dubai. In 1978, late HH Sheikh Rashid Bin Saeed Al Maktoum, then Ruler of Dubai, congratulated ITL Cosmos Group on achieving 25 years of uninterrupted success.

Dr. Ram Buxani: A game-changer

Dr. Ram Buxani is a recipient of several coveted awards which includes the “Most Inspiring Personality” CEO Award by Arabian Business, ranked one of the 100 Top Most Powerful Indians in UAE by Arabian Business in the year 2012. Recently he has been listed one of the 100 most influential Indians in UAE by Forbes Middle East and listed one of the 50 Richest Indians in the UAE by Arabian Business. Ranked one of the Top Indian Leaders in the Arab World by Forbes Middle East in 2015. He was also presented “Business Leadership Excellence Award” by World Leadership Congress in 2013.

His auto biography- Taking the High Road, a philosophical exercise on business and community, is a testament of his life’s passion and mission. He has been conferred Doctorate by Washington International University on his thesis on, “Governance of Dubai: The influence of tribal tradition in decision making, especially in the critical periods of the development of the city-state” in 2004, Ram Buxani was recently conferred D. Lit Degree by one of the leading Universities – D.Y. Patil University of Mumbai for his immense contribution for NRIs and victims of natural calamity.

Dr. Ram Buxani, a resident of Dubai for more than 56 years and Chairman of ITL Cosmos Group, is a familiar figure in Dubai and the Gulf. A keen entrepreneur, endowed with an unfailing sense of business acumen, Dr. Buxani is also a social organizer, community leader, NRI spokesman, writer, stage actor and a cultural ambassador.

Dubai’s first incorporated company – ITL Cosmos Group – unfolds the saga of its 60 year journey in the UAE

His Excellency Anurag Bhushan, Consul General of India to the UAE releasing the ITL Cosmos Group 60th year commemorative book in the presence of Dr Ram Buxani, Chairman of ITL Cosmos Group at ITL House on Cosmos Lane, Bur Dubai.

Coffee table book chronicles the meteoric rise of an organization that was decreed by Sheikh Rashid bin Saeed Al Maktoum

Dubai, UAE, 3 August 2015:ITL Cosmos Group, the UAE’s premier and oldest electronics and textile group, has released a 60 year commemorative coffee table book that unfolds the saga of its journey since its establishment in 1953 as Dubai’s first incorporated company.

Aptly titled ‘Unfolding the Saga’, the book narrates the extraordinary journey of the organization that received the first decree incorporating Dubai’s first registered company, International Traders (Middle East) Ltd on July 15, 1958 from the late ruler of Dubai and the UAE’s first vice-president, Sheikh Rashid bin Saeed Al Maktoum.

The book was released by His Excellency Anurag Bhushan, Consul General of India to the UAE in the presence of Dr Ram Buxani, Chairman of ITL Cosmos Group and the immediate past chairman and the first director of the group since the early fifties, the legendary Murij Manghnani, at ITL House on Cosmos Lane, Bur Dubai.

The organization already existed in Dubai since 1953 when it was set up as International Traders (East Africa) Limited (ITL), as a subsidiary of its Kenyan outfit and since then the group has evolved to be now known as the ITL Cosmos Group.

Dr Ram Buxani said: “The inception of ITL Cosmos Group in Dubai, is part of a true saga of sheer global entrepreneurship. In the coffee table book one will find fascinating insights on the inception and growth of our organisation – from the sweat and toil of our founding leaders to the strategic growth initiatives that we have rolled out in tune with the growth of Dubai and rest of the emirates.

“This book, therefore, is not just a story of the ITL Cosmos Group in isolation. It is a collective celebration of the fast-paced growth of Dubai and the UAE. It is about the people of this glorious nation, some 200 nationalities living in harmony. It is about our partners from across the world who believed in the ITL Cosmos Group and its competencies, just as they trusted in Dubai’s tremendous potential.”

The book starts initially with congratulatory messages from many of the great social and business luminaries from around the world associated with the group directly or indirectly including His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance, and HH Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Culture, Youth and Community Development.

Sharp receives Superbrands honour 4th time in succession
Dr. Ram Buxani, Chairman, ITL Cosmos Group and Mr. Eiichi Fujimura, DGM, Sharp Middle East receiving the award from Mr. Mike English, Chairman, Superbrands Council at the Superbrand Tribute Event.

Continuing from its strong performance over the previous 3 years, ITL Cosmos Group is proud to receive the Superbrand honour for Sharp for the 4th year in succession by the Superbrands Council. This honour for Sharp, as a UAE Superbrand for 2015 is also a testament to the concerted, consistent and innovative marketing strategies driven by its country-distributor- ITL Cosmos Group. Sharp, one of the world’s premier consumer electronics manufacturer is the first electronics brand in the UAE to be declared a Superbrand for 4 years consecutively.

Shikibo honours ITL Cosmos Group
Dr. Ram Buxani, Chairman, ITL Group exchanging mementoes with Takeo Nojo, President Shikibo Ltd,Japan.

ITL Cosmos Group, the Dubai-based company has recently received a high ranking delegation from Shikibo, Ltd, Japan and vowed to further strengthen bilateral relationship. The overall purpose of the visit by the delegation from the Shikibo Ltd, Japan to Dubai was further strengthening their presence in gulf markets and emphasis on Dubai as the centre for distribution to cover the area of Middle East in particular.

In the meeting, Takeo Nojo, President of Shikibo congratulated ITL Group on the 60th anniversary and revived memories with their continuing business partner.

Dr Ram Buxani, Chairman of ITL Group thanked the delegation and said, “Shikibo and ITL have joined a very strong bond for several decades. Both groups have been working closely together to enhance the popularity of Shikibo fabrics to the evolving requirement of Emirati as well as in the consumers spread throughout in the Gulf besides constantly adapting the emerging fashion trends”.

Shikibo has announced the introduction of new product – a deodorizing fabric with the sub-brand identity of Super Anier a unique concept in fabrics in the Gulf market.

The delegation expressed their confidence in the regional and international market and applauded the economic growth of Dubai which is further driving the textile industry.

Dubai, UAE; November-2013

PRESS RELEASE OCT-2012
Dr. Ram Buxani, President, Cosmos ITL Group and Menno Koopmans, Vice President, International Sales, Universal Electronics BV at the agreement signing ceremony in Dubai

Cosmos ITL Group, the leading distributor of consumer appliances and IT products in the region with a presence of over 60 years in the UAE, has signed an agreement with Universal Electronics, whereby Cosmos ITL Group will be the exclusive distributor in the Middle East for the globally popular ‘One For All’ brand of television accessories from Universal.

Dr. Ram Buxani, President of Cosmos ITL Group, said that the partnership with the US-based Universal Enterprises is of strategic importance for the company, as it further strengthens its brand portfolio, offering a wider bandwidth of world-class products for consumers.

Universal Enterprises represents ‘One  For All,’ a brand with a strong portfolio of premium AV accessories of the highest quality standards.  In addition, One  For All (OFA) complements the major television brands rather than compete with them as it maintains a good degree of brand neutrality.

Menno Koopmans, Vice President (International Sales), at UE, said that the partnership with Cosmos ITL Group will further strengthen the market outreach of OFA, given the vast network of the company.      “in fact, in almost every second home globally, the remote control being used would have been designed by UE, and we are now delighted to further strengthen the product reach in the region.”

Universal Enterprises was founded in 1986 and is the global leader in wireless control technology for the connected home. Its portfolio of patented technologies and databases of infrared control software have been adopted by many Fortune 500 companies and leading consumer electronics brands globally.

On the partnership with Cosmos ITL Group for entering the Middle East now, Koopmans explained that the initial offering from UE mainly included universal remote control devices. “But now we have added several other products, including brackets, LCD/LED & DVD/BR cleaners, DVD/BR cleaners, premium quality cables, headphones, antennae and switches. So with a complete portfolio, OFA offers a strong value proposition to the customer.”

Koopmans said that over the past few years OFA has been growing to now hold a top slot in two of its primary product lines: remote controls and antennae in Europe and the US. OFA recently entered India and is now building its position in the ME & Africa, and the Far East is next.

Dr. Buxani added that Cosmos ITL Group  plans to introduce OFA in the UAE this month (October) and subsequently in all major countries of the Middle East. He also said Cosmos ITL Group is planning to partner with other major vendors shortly.

(From Left to Right) Mike English, Director-Superbrands ME, Dr. Ram Buxani, President-Cosmos ITL Group, R. Haridas, Manager-Advertising & Promotions

The honour for Sharp, one of the world’s premier electronic appliances manufacturer, as a UAE Superbrand for 2012 by the Superbrands Council is a testament to the concerted, consistent and innovative marketing strategies driven by its country-distributor, Cosmos-ITL Group.

Over the years, Cosmos-ITL Group has rolled out a number of innovative brand building exercises that have helped establish Sharp’s brand identity and build consumer loyalty.

Dr Ram Buxani, President of Cosmos-ITL Group, said: “It takes salient quality and commitment to make ‘Super’ out of a ‘Brand.’ Sharp has the heritage of excellence and a wide geographical reach, which underlines its acceptance across the world. We are delighted that Sharp has been honoured as a UAE Superbrand for the year 2012 and congratulate our long-term partner.

“The UAE Superbrand win demonstrates the success of the brand initiatives that Cosmos-ITL, Sharp’s UAE distributor for the past 50 years, have taken over the years to establish its brand identity. We believe that a Superbrand is one that enjoys strong brand loyalty among consumers. From our experience in the past five decades, Sharp customers have invariably returned to us – a mark of the product quality and strong brand equity.”

Sharp is celebrating its 100th anniversary this year and the company has ambitious plans to build on its global brand equity. Having won a range of awards for its marketing activities, the partnership of Cosmos-ITL Group and Sharp is built on strong fundamentals, in turn, contributing to stronger brand value and equity for Sharp, as highlighted by the ‘Superbrand’ success.

Rhythm celebrates 50th anniversary of partnership with Cosmos ITL Group in Dubai

• Aesthetic time-pieces that are an elegant addition to home décor
• Rhythm  honours Cosmos ITL Group: presenting UAE Half Century Award
• To donate 500 pieces of exquisite Rhythm clocks to the Government of Dubai

Dubai, UAE; May 16, 2011: Rhythm, the globally renowned manufacturer of elegant clocks and timepieces, marked its golden jubilee of partnership with ITL-Cosmos in Dubai. To mark the celebration, Rhythm and ITL-Cosmos donated 500 exquisite pieces of Rhythm clocks to the Government of Dubai.

One of the longest partnerships in the region, the Rhythm-ITL-Cosmos association has played an integral role in enhancing the market reach of the Japanese time-piece manufacturer in the Gulf region, building strong brand equity over the years.

ITL-Cosmos, one of the oldest business houses in Dubai, holds the exclusive distributorship rights for Rhythm in the UAE, and is also one of the first global business partners of the company.

ITL-Cosmos also played a key role in promoting Rhythm products in the wider Middle East, Africa, India, Pakistan, Bangladesh, Sri Lanka and East Europe through the age-old customer relationships built in Dubai.

Several international dealers of the brand have also been associated with ITL-Cosmos at different periods in time, some of them customers of the company to this day.

Announcing the 50 years of successful partnership with ITL-Cosmos, Mr. Takanori Kudo, President of Rhywaco (H.K.) Co., Ltd., the global sales & marketing office of Rhythm Watch Co., Ltd. Japan, said: “The golden jubilee of partnership with ITL-Cosmos is a momentous milestone in the history of our company.

ITL-Cosmos has played an integral role in strengthening the market share of Rhythm in the UAE and its concerted efforts have helped us to build a wide marketing network across several key markets in the Indian Subcontinent, Middle East, Africa and East Europe.”

Mr. Kudo presented the UAE Half Century Award to Mr. Murij Manghnani, Chairman of the ITL Group.

Dr Ram Buxani, President, ITL-Cosmos, said: “The business association with Rhythm has indeed been in perfect rhythm, and we are honoured to have played a key role in driving the awareness, market share and geographic growth of the premier brand.

The high quality associated with Rhythm products have helped us to set an industry benchmark in the region, which continues to be well-received by our customers.”

As part of company CSR initiative Dr. Buxani said they are donating 500 pieces of Rhythm clocks to the government of Dubai to mark the milestone.

Mr. Farhad Abdulrahman, Director of Customer, Brand Development and Innovation at Dubai Events and promotions Establishment, accepted the clocks on behalf of the Government of Dubai.

He added: “Rhythm has established itself as a preferred brand of choice for interior and home decorators, and is today an integral part of the homes of connoisseurs who value quality, elegance and aesthetics.”

Rhythm has gained customer interest over the period and across all cross-sections of customers through its focused positioning to be more than mere time-pieces but a must-have elegant accessory for every home.

Rhythm’s philosophy is driven the commitment of its engineers to develop and demonstrate new technology in effect transforming a product as simple as a clock into an interesting piece of machinery such as is seen in Rhythm’s Magic Motion and Cuckoo Clocks.

Most recently, Rhythm unveiled its new “RRS-Real Rhythm Symphony” movement applied on the modern design of table clocks. Today, the brand is recognised as the World’s no.1 having surpassed many of its competitors.

Mr. Murij Manghnani,Chairman, ITL Group receiving the UAE Half Century Award from Mr. Takanori Kudo, President of Rhywaco Hong Kong. Mr. Farhad Abdulrahman, Director at Dubai Events & Promotions Establishment  and Dr. Ram Buxani looks on.

CSR Initiative :Mr. Takanori Kudo, Mr. Farhad Abdulrahman and Dr. Ram Buxani during the press conference to mark Rhythm – ITL 50 years of partnership

DSF Exclusives at Cosmos

Dubai, UAE: Hand in hand with the success of Dubai Shopping Festival, this year marks the 16th continuous participation of Cosmos-ITL Group with the city’s grand shopping and entertainment extravaganza.

Dr. Ram Buxani, President of the Cosmos ITL Group said: “DSF is a pioneering initiative that boosts the Dubai economy through its emphasis on retail and entertainment, and especially energizes the electronics industry.

ITL Group has been at the forefront in aligning our goals with the vision of growth of Dubai, as demonstrated by our continued association with DSF, and our current emphasis on eco-friendly products, which complement the Emirate’s ‘Green’ vision.”

Cosmos citywide DSF promotion is on at Cosmos Showrooms and at their leading retailers where innovative quality products like Sharp Aquos LCD TV’s Japans No.1 LCD TV, refrigerators with eco-friendly features, the Plasmacluster Air Purifiers offering forest fresh air, microwave ovens for healthy cooking, rice cookers, Rhythm clocks, Remington grooming products and TDK multimedia products are offered with fabulous discounts, bundle offers and gift vouchers.

Among Cosmos-ITL Group’s brand associations are Sharp, which adheres to the motto “We make products that others want to imitate.” It also stands for a corporate philosophy that has made Sharp the company it is today. Sharp does not just develop innovative products, it creates lifestyle for the 21st century. The company invests 6.5 per cent of its net sales in R&D and over 8000 researchers work at numerous sharp research facilities all over the world.

Rhythm, another brand distributed by Cosmos-ITL Group, is the world No.1 clock brand with super quality design. Clocks have become an integral part of an individual’s home, it’s aesthetics and people now buy a clock for each room that goes with their lifestyle. This DSF, Rhythm clocks come in fabulous prices.

Customers can choose from a range of Magic Motion Clocks, Kids Clocks, Cuckoo Clocks, Plastic and Wooden Wall Clocks. They’re beautiful, keep time perfectly and are now also perfectly priced.

Cosmos is participating in the popular DSF Night Souq at Al Rigga Street, where world No.1 brand Rhythm showcased a wide range of Clocks with attractive offers and discounts.

Cosmos DSF offers

Cosmos ITL Group is continuing its support towards DSF for the 14th consecutive year. The glorious DSF shopping extravaganza will once again witness Cosmos as Support Sponsor. Having been a Support Sponsor from the inception of DSF, Cosmos has lent its full support to the event and has played a key role in ensuring that each edition of the festival was a huge success.

Cosmos compliments the pioneering spirit of DSF and has been a frontrunner in the region in retailing world-class products. Reflecting on the massive growth of DSF and the commitment of the Cosmos – ITL Group towards world-leading initiatives by Dubai, Dr Ram Buxani, President of the ITL Group said: “ITL Group has always been in the forefront in aligning its goals with the vision and growth of Dubai. “Today, our principal’s (Sharp) growth strategies are perfectly complementing our initiatives which one aimed at enhancing the quality of living of people in the UAE. The current focus on ‘Green Dubai’ as envisioned by UAE Vice President & Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum has firmly put the spotlight on eco-friendly products that touch all aspects of living. This DSF, Cosmos highlights Sharp’s eco-friendly products, thus taking the Green Dubai initiative one step further.

He added: “Despite the global financial crisis, demand for Electronic Products and IT Products continues to grow in the UAE. The strong domestic demand and timely confidence boosting policies of the UAE government, has strenghtened investor confidence, as can be perceived from the response to DSF.”

ITL Group is among the leading business houses in the UAE and has been providing exemplary service to the residents of the country by offering top-quality products and working in a highly ethical business environment. While narrating the DSF promotions Mr. C. Patra COO of Cosmos said; we are expecting an increase of about 25% sales during this DSF compared to last year. For DSF 2009, Cosmos rolled-out attractive promotions with mind-boggling bundle offers.

Sharp DVD Players equipped with HDMI out and USB port are being given on most models of Sharp LCD TVs, while 52″ Full HD model comes with a free Sharp Blu Ray Player and the 65” Full HD LCD TV comes with a free Sharp 32” LCD TV. Sharp being inventors of LCD TV technology continues to be the only Brand where the LCD Panels of all the models are made in Japan in their own factory. All LCD TV, starting from 32” upwards come with Free Home Delivery, Wall Bracket and Installations. During this DSF Sharp Refrigerators are being offered at very attractive prices with free Sharp Microwave Ovens on most models. The Four Door French Door Sharp Refrigerator model SJ-F76PS-SL comes with a Sharp Double Grill Microwave Oven.

Special DSF prices are also being offered on Sharp innovative products such as Plasmacluster Air Purifiers, Microwave Ovens, Washing Machines, Vacuum Cleaners, Rice cookers, Calculators, Remington Grooming Products, and TDK Multimedia products. Exciting range of Rhythm clocks, crafted by the world’s most expert clockmakers from Japan, are also available at attractive DSF prices.

The promotions are valid at all Cosmos showrooms and its power retailers across the UAE. For more information, visit: www.itlgroupdubai.com

ITL-Cosmos celebrates 50 years of partnership with Sharp Corporation
Mr. Murij Manghnani, Chairman, ITL Group, presenting a memento to Mr. Tomio Isogai, Managing Director, Sharp Middle East, to celebrate the 50 years of partnership between ITL-Cosmos and Sharp, while Mr. Nobuyuki Sugano, Executive Managing Officer, Sharp Corporation, Dr. Ram Buxani, Executive Vice Chairman, ITL-Group look on. 1.Honours dealers and media for continued support 2.ITL-Cosmos is one of the oldest distributors of Sharp in the world

Dubai, UAE; July 7, 2008: ITL-Cosmos, Dubai’s first decreed company and the UAE’s leading distributor of electronic and home appliances, celebrated 50 years of its partnership with Sharp Corporation. At a gala ceremony held at Grand Hyatt Dubai, ITL-Cosmos honoured its leading dealers and mediahouses for their continued support over the years.

Mr. Nobuyuki Sugano, Executive Managing Officer, Sharp Corporation Japan flew to Dubai to grace the function. Indian Consul General Venu Rajamony and Japan Consul General Hiroyasu Kobayashi and other dignitaries were guests of the evening, marked by cultural performances and an exhibition highlighting the golden jubilee of association between ITL-Cosmos and Sharp Corporation.

On the occasion, Mr Rajamony said that the partnership between ITL-Cosmos Group, an Indian company based in the UAE, with Sharp Corporation, a leading Japanese firm, is a symbol of the emergence of Asia as the new economic powerhouse. He said that Dubai’s visionary rulers have paved the way for the growth of entrepreneurship.

Mr Murij Manghnani, Chairman; and Dr Ram Buxani, Executive Vice Chairman, ITL-Group, presented mementoes to Mr Sugano and Mr Tomio Isogai, Managing Director, Sharp Middle East. They also honoured the leading dealers and media houses.

Dr Buxani said that the partnership with Sharp makes ITL-Cosmos one of world’s oldest distributors for the Japanese company. “And in the UAE, ITL group is oldest surviving electronics distributor – ITL. We cherish our 50 years of ever green bond with Sharp with nostalgic memories.”

He said such long-standing partnerships have benefited from the growth environment shaped by the UAE’s rulers. Today, the UAE has been recognised and accepted as the fastest growing nation in the world.

Al Razouki International Exchange board meeting approves new growth plans At the Al Razouki International Exchange Company Board Meeting (from left): Mr Mohammed Al Mutawa, special invitee; Dr Ram Buxani, director; Mr Mohammed Sharif Mohammed Hadi, director; Mr Abdul Razzaq Abdul Aziz Al Mutawa, chairman; Mr Ramakrishna Nayak, outgoing general manager; and Mr Dayakar Kamath, new general manager.

Dubai, UAE; February 19, 2008: The board members of Al Razqouki International Exchange, the financial services company of ITL Group, met recently in Dubai and approved the ambitious new growth plans for the UAE’s leading money exchange house.

The meeting was chaired by Mr Abdul Razzah Abdulla Aziz Al Mutawa, and attended by Dr Ram Buxani, director; Mr Mohammed Sharif Mohammed Hadi, director; and Mr Mohammed Al Mutawa, special invitee. The board welcomed the new general manager Mr Dayankar Kamath, and congratulated outgoing general manager Mr Ramakrishna Nayak for the excellent results in the past three years.

With 12 branches in all key cities in the UAE, Al Razouki International Exchange offers the entire range of money exchange services across the world.

Cosmos and Dubai Shopping Festival:Hand in Hand!

Cosmos-ITL Group is celebrating 13 consecutive years of glorious shopping extravaganza for its customers as the Support Sponsor – once again – of Dubai Shopping Festival (DSF) 2008. Having been a Support Sponsor from the inception of DSF, Cosmos has lent total support to the event and played a role in ensuring that each edition of the festival was a huge success.

Cosmos complements the pioneering spirit of DSF and has been a frontrunner in the region in retailing world-class products. Reflecting on the massive growth of DSF and the commitment of ITL Group towards world-leading initiatives by Dubai, Dr Ram Buxani, Executive Vice Chairman of the ITL Group said: “ITL Group has always been in the forefront in aligning our goals with the vision of growth of Dubai. Today, our principal’s (Sharp) new growth strategies are a perfect complement to our initiatives aimed at enhancing the quality of living of people in the UAE. The current focus on ‘Green Dubai’ as envisioned by UAE Vice President & Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum has put the spotlight on eco-friendly products that touch all aspects of living. This DSF, Cosmos will highlight our range of eco-friendly products, thus working towards the Green Dubai initiative one step further.”

Sharp launched the unique Air Purifiers with Plasmacluster Ion Technology – an environment friendly product that ensures clean air.

The ITL Group is among the leading business houses in the UAE and has provided exemplary service to the people of the country by dealing in top-quality products and working in a highly ethical business environment. At DSF 2008, Cosmos is participating in the popular Al Seef Street Souq, where all its world-renowned brands like Rhythm, Remington, TDK and Premier, among others, will be displayed.

Attractive promotions with mind-boggling offers will be rolled-out and the latest and innovative products will be made available for customers. These products include Sharp Aquos LCD TVs, Blu-ray DVD Players, DVD HiFis, 4-Door Refrigerators, Plasmacluster Air Purifiers, Microwave Ovens and Rhythm High Grade Wooden and Magic Motion Clocks, Remington Grooming Products, TDK Multimedia products and Premier Digital Cameras.

The biggest attraction this DSF will be the world’s largest High Definition LCD TV – Sharp Aquos – which will be available for sale at Cosmos Showrooms and all electronic power retailers across the UAE during DSF.

Sharp and Cosmos-ITL Group to promote ‘green products’ in the Middle East -Move in line with eco-friendly initiatives launched by HH Sheikh Mohammed Dr Ram Buxani (right), Executive Vice Chairman, Cosmos-ITL Group, meets Mr Katsuhiko Machida, Chairman and Chief Executive Officer of Sharp Corporation, in Osaka, Japan. Sharp has announced its intention to create tailor-made and eco-friendly products for the Middle East region

Dubai, UAE; December 18, 2007: Sharp Corporation, the world’s leader in innovative consumer electronics and home appliances, and Cosmos-ITL Group, one of the oldest business houses in the UAE, have joined hands to promote eco-friendly electronic home products in the Middle East, with a special focus on the UAE.

This comes as a direct response to the ‘green Dubai’ initiatives unveiled earlier by UAE Vice President & Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum. Sharp is shaping their new product range – traditionally referred to as ‘white products’ – to more eco-friendly technologies and thus create a strong roster of ‘green products’ which will complement the current thrust by the UAE on sustainable environmental practices.

Dr Ram Buxani, Executive Vice Chairman, Cosmos-ITL Group, met Mr Katsuhiko Machida, Chairman and Chief Executive Officer of Sharp Corporation, in Osaka, Japan, on Monday, and discussed the shifting trends in the UAE market, where there is a definite customer preference for eco-friendly products.

Announcing the new growth direction of Sharp products, for which Cosmos-ITL Group is the distributor in the UAE, Dr Buxani said: “Sharp’s new growth strategies are a perfect complement to our Corporate Social Responsibility (CSR) initiatives aimed at enhancing the quality of living of people in the UAE. The current focus on ‘Green Buildings’ as envisioned by Sheikh Mohammed has put the spotlight on eco-friendly products that touch all aspects of living.”

He added: “Cosmos-ITL Group is one of the oldest businesses in the country, and we are committed to delivering new products that meet the new requirements of the people. Sharp has also announced its intention to tailor products especially for the Middle East and to have a distinct marketing and product strategy for the region as against applying a global approach.”

Sharp’s new products such as the Plasmacluster 4-Door Fridge using the Plasmacluster Ion System is one such product that addresses the needs of the Middle East population. Sharp has also introduced its Plasmacluster Ion System in air-purifiers. The technology is effective against airborne bacteria and mould spores, and significantly reduces the level of greenhouse gases.

Sharp is eyeing 10 per cent share of the LCD market in the region, and recently unveiled the prototype of the world’s largest LCD TV of size108 inch.

Sharp Corp. introduces Plasmacluster Ion technology in UAE

Dubai, 13 Nov. 2007: Japanese consumer electronics giant Sharp Corporation has launched its eco-friendly Plasmacluster Ion technology in UAE, in association with Cosmos ITL Group, Middle East’s pioneer business conglomerate and Sharp’s UAE distributor.

Unveiling the new series of Sharp’s stylish air purifying products, Dr Ram Buxani, Executive Vice Chairman Cosmos ITL Group said: ‘The unique air purifiers are inspired by world’s first-of-its-kind Plasmacluster Ion technology, and the products are effective in eliminating a total of 27 kinds of harmful airborne species. We hope the exclusive air purification technology will coincide with the eco-friendly drive initiated by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai.’

Managing Director Sharp Middle East, Mr. Tomio Isogai described: ‘The Plasmacluster Ion technology, contributing to help create an eco-friendly community, plays an active role in a wide range of lifestyle situations. Raising the level of environmental consciousness among its customers worldwide, Sharp had developed the technology in the year 2000. Since its development, Sharp has been working together with prominent research organizations around the world. The academic institutes have demonstrated that Plasmacluster ions are effective allergy generating substances’. While presenting Sharp Corp’s donation to Dr. Basil Saffrini of Emirates Respiratory Society, Mr. Tomio Isogai and Dr. Buxani offered 20 more pieces of air purifying products to be delivered to the asthmatic patients’ welfare organization.

Sharp successfully replicates natural air sanitization process through the innovative Plasmacluster Ion technology. By creating a positive and negative ion shower, the technology is able to recreate the natural chemical process that purifies the air in the earth’s troposphere. In this way, Plasmacluster Ion technology inactivates most airborne elements including viruses, bacteria, allergens, mould spores, germs, fungi, dust mite particles and other odour causing substances. It is even effective against many of the noxious components contained in cigarette smoke. Dust mites and house dust are said to be the cause of eighty percent of allergy-related illnesses, including Bronchial Asthma and Atopic Dermatitis- said Mr. Hisaharu Yagi, Supervisor Sharp Corporation. Sharp Sharp Middle East Manager Mr. D. Kishigami, Cosmos ITL Group Marketing Manager Mr. Mohan Varma and Advertising & Promotions Manager R. Haridas were also present at the launching ceremony.

The humidifying air purifiers, created with sophisticated designs, will be available at all leading supermarkets, hypermarkets, electronics outlets and at all Cosmos showrooms across the UAE. The Sharp Plasmacluster Ion technology air purifiers are featured with stylish design with ceramic finish (KC-C100 / C150) and diamond cut finish (KC-C70). 9-level dust monitor of the product provides a visual indication of the amount of household dust being captured (KC-150/C100), and its full–fledged humidifying function is powered by the industry’s highest capacity of 760ml/hour (KC-C150). The combination of twin Plasmacluster Ion power (KC-C150) and newly developed 20-degree angled outflow duct improve the purifying power of Sharp Air Purifiers.

Harvard School of Public Health scientists Dr. Melvin First and Professor Emeritus have proved the effectiveness of Plasmacluster Ions in eliminating the airborne pathogenic serratia bacteria. In September 2003, the dept. of molecular biotechnology of the Graduate School of Advanced Sciences of Matter in Hiroshima University- Japan, has verified the Sharp’s technology as a significant contribution to the health of mankind. Among the diverse range of air purification technologies in the market, Plasmacluster Ion technology is the world’s first to have been proven effective against highly pathogenic airborne H5N1 avian influenza virus that causes the fatal bird flu, according to the research conducted by Retroscreen Virology, of the renowned scientist John S. Oxford of the University of London School of Medicine & Dentistry.

In this light, the Plasmacluster Ion technology is offering this new series of air purifiers to provide a clean indoor environment all year round by a full-fledged humidification, new angled outflow of duct. In addition, it is widely recognized that raising indoor humidity is effective in controlling drifting household dust and pollen as well as minimizing the drying of the mucous membraces in the nose and throat. Therefore, more people are seeking an air purifier equipped with a humidifying function.

Dr. Ram Buxani (Executive Vice Chairman- Cosmos ITL Group) and Mr. Tomio Isogai (Managing Director- Sharp Middle East) launch Sharp’s new series of air purifying products inspired by Plasmacluster Ion Technology. Dr. Basil Saffrini of Emirates Respiratory Society, receiving the donation from Sharp Corporation, at the launching ceremony of Sharp eco-friendly Air Purifier with the world’s first Plasmacluster Technology. R. Haridas (Manager-Advertising & Promotions- ITL Cosmos), Dr. Ram Buxani (Executive Vice Chairman- Cosmos ITL Group) and Mr. Tomio Isogai (Managing Director- Sharp Middle East) are seen. Mr. Hisaharu Yagi (Supervisor- ‘Sharp’ Corporation) delivering speech at the launching ceremony of Sharp eco-friendly Air Purifier with world’s first Plasmacluster Technology. Mr. D. Kishigami (Manager- ‘Sharp’ Middle East), Mr. Tomio Isogai (Managing Director- Sharp Middle East), Dr. Ram Buxani (Executive Vice Chairman- Cosmos ITL Group) and Mr. Mohan Varma (Manager Marketing- Cosmos ITL Group) are also seen.

It is the numero uno LCD TV in Japan, USA and Europe and Sharp Aquos LCD TV is well on its way to making a huge impact in the discerning UAE market. With over three decades of research invested into this, Sharp is indeed a pioneer in the manufacturing of LCD Tselevision.

For Sharp Aquos LCD TV’s are lightweight, sleek and use relatively less power. Weighing just a third of the weight of a CRT TV and one-eighth the depth, thus occupying little space, it dispels the notion that a television is a huge piece occupying centre space in a living room, for the Sharp Aquos can be elegantly placed anywhere with minimum fuss.

Available in sizes that begin from 20 inches, Sharp Aquos at 65 inches is digital high-definition LCD TV and the world’s largest LCD model. It is also the only LCD TV available in this size in the local market.

The name Aquos has been coined from a combination of Aqua and Quality. Aqua refers to the liquid crystal technology and the word quality is synonymous with Sharp. It being a 21st century, contemporary product, the name Aquos is dedicated to the Earth – a beautiful planet replete with water.

Technical highlights such as a black TFT VGA panel, high brightness and contrast facility, worldwide multi system TV tuner, with a long-life back light, 3-language on screen display, NICAM / IGR stereo sound, picture in picture, text function and picture and 4-video input with 2 component terminal and PC (XGA) input give Aquos that distinctive edge over many others. The high-aperture speaker system promises natural audio reproduction, minimizes resonance distortion, offers a rich sound texture and an amplifier keeps the sound closest to the original.

“It is a matter of great pride to ITL Cosmos that Sharp has selected Dubai as the launch pad for Aquos 65 inch LCD TV in the Middle East Region. This highlights the faith that the principal has in this market and we are very proud to represent Sharp for well over 4 decades, for Sharp is a name that consistently denotes technical excellence,” says Dr. Ram Buxani, Group Executive Vice Chairman, ITL Group.

The high definition LCD panel of Aquos can precisely display digital content making TV watching an enjoyable experience. Further, Sharp’s Quick Shoot technology enables reproduction of high-speed, full-motion video such as sports programs with sharp, clear images. Aquos’s Brightness Sensor enhances video image reproduction even in the midst of bright surrounding light. And turning this sensor on also aids in saving energy.

Besides, Sharp’s Advanced Super View or ASV liquid crystal technology makes a full 170 degrees viewing possible. Thus from any corner of the room the visibility is maintained with a minimal screen reflection. In order to make the product environment friendly, halogen-free and non-flammable grade materials have been used in the design of the product. Use of less energy due to low power consumption is another environment friendly feature. With such enviable features, Aquos TV has set new benchmarks for television quality with its spectacular screen size, picture quality, colour reproduction, environmental performance and elegant design.

“Change is an inevitable part of our life and unless we adapt ourselves easily to change, we cannot take advantage of this change. The LCD technology is one such sanguine change that has enveloped the home entertainment market and Aquos LCD TV’s hold the promise of offering superior and hard to parallel TV watching experience,” sums up Dr. Buxani.

The entire range of Aquos LCD TVs are displayed at the ITL Cosmos stand at the Gitex Shopper and fabulous discounts are offered. The special Gitex prices are valid at all Cosmos showrooms and key dealer outlets during this period.

Cosmos Micro introduces the Pocket LOOX at the Gitex Shopper

Cosmos Micro represents the PC/IT distribution interests of the ITL-Group- have a rich experience in marketing quality products of major global vendors over 53 years in the UAE.

This Gitex, Cosmos Micro is launching the Pocket LOOX-the first completely integrated communicator from Fujitsu Siemens Computers. This exceptional three-in-one device replaces your mobile phone, your navigation system and your handheld device.

A GSM/ UMTS mobile phone with VoIP capability ensures round-the-clock availability with excellent voice quality. Wireless LAN and Bluetooth Technology lets you access and synchronize your data 24/7-no matter where you are or what you’re doing. And the Pocket LOOX T Series couldn’t be easier to use. E-mail push ensures an instant, effortless messaging experience. Combine this with a brilliant TFT display and the efficiency of a QWERTY keyboard- and you have a device that will support you wherever your business takes you. Furthermore, with its integrated GPS, it will get you there in no time.

Pocket LOOX- Always in touch with your business.

24 th Sharp Cosmos UAE Open Snooker Championship

Dubai’s oldest sporting event, the 24th Sharp-Cosmos UAE Open Snooker Championship has been commenced at the Dubai Snooker Club. Major General Nasser Abdul Razak plays the opening shot. Also seen in the picture are Dr. Mohammed Salem Suhail Al-Sawad, Asst. Secretary General- UAE General Authority of Youth & Sports Welfare, Chikashi Yokota, Director- Sharp Middle East, Sultan Joker, General Secretary- UAE Billiards and Snooker Association, R. Haridas, Manager-Advertising & Promotions- Cosmos, Mohan Varma, Manager-Marketing- Cosmos.